![]() ![]() Non-Madewell denim that meets ThredUp’s standards will be re-sold on the ThredUp site. Madewell denim that is deemed unsellable will be sent to Blue Jeans Go Green program to be recycled. Women’s Madewell denim that meets the brand’s pre-set standards will be re-sold in stores and on the “Madewell Forever” site. The garments are then sent to ThredUp, which sorts through the inventory to determine what can be resold. “We’ve piloted this program that will allow us to tap into their inventory as well as their expertise around logistics, but the experience on the site will feel native to Madewell.”įor each pair of denim donated at a Madewell store, customers earn $20 off their next purchase of full-price Madewell denim. “We know the next best way to extend the lifespan of your product is with resale, that is why we’re launching our online experience with ThredUp,” said Liz Hershfield, Madewell SVP of sustainability. Crew Group-owned brand becomes ThredUp’s first resale-as-a-service partner to launch a fully circular model in which customers can clean out denim in Madewell stores and shop secondhand Madewell denim in stores and online. ThredUp has also partnered with Frame, Abercrombie & Fitch, Reformation for resale programs, as well as Walmart and luxury e-tailer Farfetch. ![]() Madewell first linked with the resale technology and logistics platform in 2019 for Madewell Archive, an in-store program that brought a curated selection of secondhand Madewell jeans to six U.S. ![]() Powered by ThredUp, which bills itself as the world’s largest online consignment and thrift store, the program incentivizes consumers to bring in their pre-owned denim to Madewell stores to earn Madewell shopping credit. The millennial-centric denim brand announced Tuesday the launch of its expanded resale program called Madewell Forever. Madewell’s new initiative puts its name to the test. ![]()
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